Website Gets a Fresh New Look for our 15th Anniversary

Achieving the lofty goals that we’ve set for Potential requires more than a great staff and the support of our donors, it requires strong communication vehicles. This recognition led us to completely restructure and redesign our website, Potentialinc.org.

Launched on June 1, 2021, our new site is not only aesthetically pleasing and in line with our new branding, it’s also designed to naturally move the user to the information they are seeking—no more wild goose hunts! Other exciting changes include a:

• Careers page for hiring and recruitment with the option to apply on the spot for current job openings
• Ways to Give page that clearly outlines the many ways you can support Potential
• Robust Services section that clearly outlines the many ways we support individuals with autism—including our Springtime School
• Resource page where families and autism professionals can access original, staff-sourced articles, presentations, and videos

Given the needs of our audience, it was also important that the site adhere to accessibility best practices (note the accessibility tools button on the right of the page). What’s more, the site can be easily viewed on a PC or mobile device.

“One thing that families had shared with us was that they couldn’t always put faces to names within our organization,” shares Kristine Quinby. “We’ve added a Leadership page that provides the names, photos and titles of our team members. Additionally, we’ve provided a People of Potential section so people can read about all the amazing staff and volunteers who help make our organization great. Both can be accessed on the Careers page.

We really hope that this site will serve as a valuable resource and go-to tool for our families, donors and staff, both now and well into the future.”